Bachelor’s Degree in Marketing Management (Honors)

The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA Marketing Management award arise as a result of the demand from employers for graduates with practical marketing skills underpinned by an understanding of the wider business framework, whether in the context of commercial, industrial, professional or sector organizations. The course is designed to equip the graduates with the skills and knowledge to give them a head start in their career in marketing.

In the first year of the award, students will study the wider business and legal environment, the role of marketing within that environment and how various aspects of an organization come together to serve the market. In year two, the emphasis starts to shift towards more specialist study of marketing and how marketing specialists add value to the organization through the understanding of customers. The third year of the award is highly focused on marketing, covering key areas such as marketing management, marketing communications and international marketing. In addition, as the student progress through the course, they will acquire a range of business and marketing-specific skills that employer’s value, supported by a balanced mix of teaching methods and a variety of assessment approaches.

Graduates in marketing Management will have the skills and knowledge to start a career in the following areas: sales, advertising, public relations, brand management, retailing, and general management.

The Bachelor's Degree in Travel & Tourism Management with Honors can be achieved over a minimum peri­od of 3 years. It is required to have 360 credits over the 3 years period with maximum 120 credits being accumulated each year.

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